Branded Women in U.S. Television: When People Become - download pdf or read online

By Peter Bjelskou

ISBN-10: 0739187945

ISBN-13: 9780739187944

Branded girls in U.S. tv examines how the true Housewives of recent York urban, Martha Stewart, and different woman marketers create branded televised types of the enduring U.S. housewife. utilizing their tv presence to set up and advertise their very own product strains, together with jewellery, cookware, garments, and skin care, they develop into the first actual representations of those manufacturers. whereas their companies are critical and heavily profitable, specifically fact tv allows a undeniable representational flexibility that enables individuals to create campy and infrequently tongue-in-cheek personas. Peter Bjelskou explores their cutting edge branding recommendations, in particular the complicated relationships among their entrepreneurial endeavors and their actual our bodies, attires, tastes, and private histories. regularly those branded ladies communicate volumes approximately their contemporaneous political environments, and this ebook illustrates how they, and plenty of different ladies in U.S. tv background, are indicative of bigger societal developments and constructions.

Show description

Read or Download Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Telivision) PDF

Similar advertising books

Download e-book for kindle: Advertising and Promotion: An Integrated Marketing by George E. Belch, Michael A. Belch

The sector of advertisements and promoting keeps to dramatically swap because the dominant days of high-powered Madison street organisations. retailers needs to glance past conventional media with a view to be successful. so as to top converse with shoppers, advertisers needs to make the most of the myriad of media outlets-print, radio, cable, satellite tv for pc television, and now the net.

Download e-book for iPad: Brands and Branding (2nd Edition) (The Economist) by Rita Clifton

Even though the stability sheet won't even placed a price on it, a company's model or its portfolio of manufacturers is in lots of circumstances its most respected asset, accounting for up to 70% of a firm's industry worth every so often. This e-book argues that due to this and due to the facility of not-for-profit manufacturers like Oxfam, all companies may still make the logo their important establishing precept, guiding each motion and determination.

New PDF release: The Point

Topics of destruction, loss, and hope are explored during this intricately crafted novel. On a cliff overlooking a scenic lake and town skyline rises a chic glass confection that's domestic to the simplest eating place in town—The aspect. the following, in lamp-lit paintings deco elegance, the city's elite come to dine at the scrumptious concoctions of its celebrated chef.

New PDF release: Brought to You By: Postwar Television Advertising and the

'If there has been a ebook like "Brought to You through" whilst I got here into the advertisements enterprise, it's going to have stored me ten years of difficult knocks. I plan to shop for it via the field load and hand it out as my present to any younger one who expresses curiosity in stepping into the ads company' - Jerry Della Femina, President, Jerry Della Femina & companions.

Extra resources for Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Telivision)

Sample text

Vicki Mayer, “Cast-aways: The Plights and Pleasures of Reality Casting and Production Studies,” in Ouellette, A Companion. 25. W. Norton & Company, 2008). 26. , salespeople, firefighters, dental assistants, police officers, bank tellers, blue-collar workers, hairdressers). Michael Zweig, The Working Class Majority: America’s Best Kept Secret (Ithaca and London: ILR Press/Cornell University Press, 2000), 30. 27. S. Economy: A Compact and Irreverent Guide to Economic Life in America, rev. ed. (New York: The New Press, 2006), 3.

76. Susan Bordo, Unbearable Weight: Feminism, Western Culture, and the Body (Berkeley: University of California Press, 1993), 129. 77. , 162. TWO From Midcentury Housewives to Martha Stewart Women and Products as a Staple in US Television Even though the housewives lead lives different from most, they still adhere to popular idealized iconic versions of motherhood and femininity, versions that were invented half a century ago in the years after World War II. Today’s housewife offers cultural inclusion through patterns of consumption, and this hypercommercial representation is reminiscent of dominant gender representations in 1940s and 1950s mass media.

Susan Bordo, Unbearable Weight: Feminism, Western Culture, and the Body (Berkeley: University of California Press, 1993), 129. 77. , 162. TWO From Midcentury Housewives to Martha Stewart Women and Products as a Staple in US Television Even though the housewives lead lives different from most, they still adhere to popular idealized iconic versions of motherhood and femininity, versions that were invented half a century ago in the years after World War II. Today’s housewife offers cultural inclusion through patterns of consumption, and this hypercommercial representation is reminiscent of dominant gender representations in 1940s and 1950s mass media.

Download PDF sample

Branded Women in U.S. Television: When People Become Corporations (Critical Studies in Telivision) by Peter Bjelskou


by Jason
4.3

Rated 4.84 of 5 – based on 42 votes