Download PDF by Jim Mann: Beijing Jeep: A Case Study Of Western Business In China

By Jim Mann

ISBN-10: 081333327X

ISBN-13: 9780813333274

ISBN-10: 1429489596

ISBN-13: 9781429489591

When China opened its doorways to the West within the overdue Nineteen Seventies, Western companies jumped on the likelihood to promote their items to the main populous state on the planet. Boardrooms far and wide buzzed with excitement—a Coke for each citizen, a tv for each relatives, a private laptop for each place of work. At no different time have the associations of Western capitalism attempted to do company with a communist country to the level that they did in China below Deng Xiaoping. but, over the last decade best as much as the bloody occasions in and round Tiananmen sq., that scan produced growing to be sadness on each side, and a imaginative and prescient of taking pictures the world's greatest industry faded.Picked as certainly one of Fortune Magazine's "75 Smartest Books We Know," this up-to-date model of Beijing Jeep, strains the background of the stormy romance among American company and chinese language communism in the course of the studies of yank cars and its operation in China, Beijing Jeep, a heavily watched three way partnership frequently visited by means of American politicians and chinese language leaders. Jim Mann explains how a few of the world's savviest executives thoroughly misjudged the company weather and recounts how the chinese language, who got necessary new know-how at nearly no fee to themselves, eventually outcapitalized the capitalists. And, in a brand new epilogue, Mann revisits and updates the occasions which constituted the most problems with the 1st edition.Elegantly written, brilliantly stated, Beijing Jeep is a cautionary story concerning the West's age-old quest to do enterprise within the heart Kingdom.

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Additional resources for Beijing Jeep: A Case Study Of Western Business In China

Example text

2 Making the Deal A Iter his time in Hong Kong, Tod Clare returned to the United States. He went to work for American Motors, rising through the ranks until in 1977 he became vice president of international operations, the head of the company's overseas network. AMC, the nation's fourth-largest car manufacturer, had a tin-roofed plant in Venezuela and a new factory in Egypt. It did a lot of business in the Middle East and, in particular, in Iran, where the upper and middle classes had grown prosperous under the shah.

Businessmen—particularly the chairmen, presidents, and vice presidents of international divisions of leading American corporations—had money available for travel to China and a plausible reason to go. Suddenly the vast market they had been dreaming of for years seemed to be within reach or, if not within reach, open enough for them to go see it. A business leader was supposed to think about the future, about his or her company's position in the twenty-first century. And what could be more important than gaining a toehold in China at a time when the country seemed eager to modernize?

They took turns lugging that particularly heavy bottle in its own bag to Hong Kong, onto a small plane from Hong Kong to Canton, through an exhausting four-hour layover at the Canton airport, and from there on the final leg to Beijing. 90 a fifth, about half the price it sold for at the discount stores back home on Maple and Telegraph in Detroit. In the future, Clare resolved, there would be no more toting of half-gallon bottles halfway around the world. Chinese auto officials adjusted the obligatory sightseeing tours of Beijing to take account of the interests of their AMC guests.

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Beijing Jeep: A Case Study Of Western Business In China by Jim Mann

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