Advertising and Society: An Introduction - download pdf or read online

By Carol J. Pardun

ISBN-10: 0470673095

ISBN-13: 9780470673096

Now revised and up-to-date to mirror the influence of rising applied sciences, this re-creation of Advertising and Society: Controversies and Consequences examines the evolution of ads and its impression on society.

  • Expanded with 5 new chapters masking the effect of rising applied sciences, together with the evolution of Direct to purchaser (DTC) pharmaceutical advertisements; product placement in a variety of media; and the turning out to be intrusiveness of net marketing
  • Explores a large variety of subject matters together with alcohol, tobacco, and intercourse in ads; the professionals and cons of unfavourable political advertisements; advergrames; and using stereotypes
  • Examines the effect of ads via its special ‘point/counterpoint’ layout –designed to spark dialogue and aid scholars comprehend the complexities of the problems being presented
  • Lends great readability to the topic, uniquely balancing feedback and perform inside one text
  • Includes chapter-level overviews and summaries of the subject background and key concerns, in addition to student-friendly positive factors akin to principles for papers and questions for discussion

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Extra resources for Advertising and Society: An Introduction

Sample text

2011). Targeting in advertising markets: Implications for offline versus online media. RAND Journal of Economics 42(3): 417–443. , Kean, M. , and Sun, B. (2008). The impact of advertising on consumer price sensitivity in experience goods markets. Quantitative Marketing and Economics 6: 139–176. Farris, P. W. and Albion, M. S. (1980). The impact of advertising on the price of consumer products. Journal of Marketing 44: 17–35. Gaerig, A. (2010). The new economics of advertising: The theory of relative constancy reconsidered.

2009: 53). If the target audience of an advertisement is unaware or incapable of recognizing the persuasive attempt of the advertisement, they are more vulnerable to its persuasive intent. In such cases, the advertising message is considered to be inherently unfair and deceptive. In order for children to achieve a mature understanding of an advertising message, they must possess two information-processing skills: the ability to discriminate at a perceptual level commercial from noncommercial content and the ability to attribute persuasive intent to advertising (American Psychological Association 2004).

They funded those front-page public policy stories through the fees they charged advertisers who paid to be part of the daily bundling of news and advertising called the newspaper. In the process of skimming over the headlines, consumers often came across a public policy issue they previously didn’t know they should care about. In a disaggregated age, who funds public policy reporting? And how will the vast majority of us know what is happening in our own backyards if we able to search for and read only articles that interest us?

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Advertising and Society: An Introduction by Carol J. Pardun


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