Download e-book for kindle: Advertising and Public Relations (Ferguson Career Launcher) by Stan Tymorek

By Stan Tymorek

ISBN-10: 0816079617

ISBN-13: 9780816079612

ISBN-10: 1438132042

ISBN-13: 9781438132044

Ads and Public relatives presents the behind-the-scenes info readers have to release a winning occupation in those fields, together with an outline of the present nation of the undefined, a breakdown of key jobs inside of ads and public kin, speedy proof, and information for potent communications and networking. Readers turns into familiar with the fine details of this undefined, together with its key guides, sites, faculties, and coaching courses.

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Sample text

It was one of the reasons I pitched a combined corporate-advertising and PR division to NH&S some 40 years ago. But integrated marketing is where it’s all going now, as a consequence of the rise of the Web, the fragmentation of media, and the countless distractions that our audiences are subject to. You’re a veteran of the Creative Revolution of the 1960s. How did that affect your career? I benefited from it as most copywriters and art directors did. It freed our writing to employ irony, humor, and even a touch of candor.

Indd 22 5/21/10 4:02:41 PM Industry History 23 18 months, at a time when there were far fewer Internet users than there are today. ” The resultant savings in media buying spurred the popularity of viral campaigns. A new advertising media as radically different as the Internet creates not only new tools for advertising, but also new theories of how marketing should use these tools. ” 9/11: Public Relations’ “D-Day” The Internet has also had a significant impact on the public relations industry. The public can now learn about companies through keyword searches, RSS feeds, and e-mail.

Looking into the practice of network members passing along an ad to a friend, Stross cites a 2008 study by IDC, a technology research fi rm, that found just three percent of Internet users in the United States would be willing to let publishers use their friends for advertising. indd 37 5/21/10 4:02:46 PM 38 Advertising and Public Relations Looking specifically at a Procter & Gamble brand page for Tide on Facebook, an 11-month-old campaign where members can post their “favorite places to enjoy stain-making moments,” he found just 18 submissions, including two from P&G.

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Advertising and Public Relations (Ferguson Career Launcher) by Stan Tymorek

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