Download e-book for kindle: Advertising and Marketing (Ferguson's Careers in Focus) by David Strelecky

By David Strelecky

ISBN-10: 0816072957

ISBN-13: 9780816072958

ISBN-10: 1438117167

ISBN-13: 9781438117164

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Extra info for Advertising and Marketing (Ferguson's Careers in Focus)

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Other interactive materials and vehicles, such as CD catalogs, touch-screens, multidimensional visuals, and voicemail shopping, are changing the way today’s advertising workers are doing their jobs. REQUIREMENTS High School You can prepare for a career as an advertising worker by taking a variety of courses in high school. General liberal arts courses, such as business, communications, economics, English, journalism, mathematics, psychology, social science, and speech, are important for aspiring advertising employees.

By determining who the potential buyers of a product or service will be, research workers predict which theme will have the most impact, what kind of packaging and price will have the most appeal, and which media will be the most effective. Guided by a research director, research workers conduct local, regional, and national surveys to examine consumer preferences and then determine potential sales for the targeted product or service based on those preferences. Researchers also gather information about competitors’ products, prices, sales, and advertising methods.

Copywriters are best prepared with a college degree in com- Advertising Workers 29 Top Advertising Programs Most Mentions by College Faculty as a “Top 3” Undergraduate Program 1. edu/programs) 2. edu) 3. edu/advertising) Most Mentions by College Faculty as a “Top 3” Graduate Program 1. edu/programs) 2. edu) 3. edu/advertising) 3. edu) Source: University of Texas at Austin munications, English, or journalism; research workers need college training in market research, social studies, and statistics; and most account executives have business or related degrees.

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Advertising and Marketing (Ferguson's Careers in Focus) by David Strelecky


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