By Marcia Yudkin
Exposure we could the area comprehend who you're, what your organization deals, or the urgency of your reason. no matter if you need to attract new company, determine your self as knowledgeable, or introduce a brand new suggestion to the neighborhood, loose exposure is the most cost effective, such a lot credible solution to do it. This newly up to date version of a vintage consultant to acquiring media insurance comprises information for utilizing e mail and the net to arrive exposure gatekeepers, in addition to the fundamentals of incomes ink or airtime. It additionally covers: o Getting started-how to beat fears, suppose cozy, and imagine like a exposure hound. o the best way to write tip sheets, pitch letters, and press releases that roll out your message and preserve you in people's minds and records. o acting on radio, television, or the net like a professional. o how one can be simply came upon during the se's.
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Additional resources for 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors
Her third question punctured my restraint. "I'm a writer and a writing consultant," I replied, and nodded toward a flight attendant who was passing out newspapers. "My partner and I have a company called WordRight. " She tilted her head sideways. Her eyes widened. "Page one," I added, allowing myself a grin. We got up to let by a well-scrubbed man who took off his shoes and introduced himself as a congressman from San Diego. As if matching that, my new acquaintance jerked a thumb at me. " At his look of respect, a little more pride seeped into my smile and, after our seatmate had closed her eyes, I traded stories and experiences with the congressman for most of the flight.
Thanks especially to all my interviewees for graciously sharing their stories. Prestige... Opportunity—What Publicity Can Do for You 11 Chapter 2: Thinking Like a Publicity Hound 19 Chapter 3: The Comfort Factor: Exposure Without Feeling Exposed 35 PART II: WRITING TO GET PUBLICITY 51 Chapter 4: 6 Steps to Free Publicity: Creating and Distributing a News Release 53 Chapter 5: Supporting the Story With a Media Kit or Online Media Room 69 Chapter 6: Letters That Pitch for You, Rattle the Public, or Roll Out Your Message 78 Chapter 7: Tip Sheets That Keep You in People's Minds—and Files 90 Chapter 8: Painlessly Publishing Articles Yourself 98 Chapter 9: Advertorials That Don't Cost You a Cent 111 PART III: SPEAKING AND ACTING FOR PUBLICITY 119 Chapter 10: Staging Magnet Events 121 Chapter 11: Speaking, for Fee or Free 127 Page 6 Chapter 12: Hitting the Airwaves, on the Radio, TV, or the Web 140 Chapter 13: Schmoozing That Puts You in the Public Eye 152 PART IV: POLISHING YOUR PUBLICITY SKILLS 163 Chapter 14: Cooperating With Reporters 165 Chapter 15: Performing on Radio and TV Like a Pro 178 Chapter 16: Pitching Over the Phone 188 Chapter 17: 10 Pitfalls in Publicity Writing—and How to Avoid Them 193 Chapter 18: 77 Ways to Get Unstuck When Trying to Write 201 Chapter 19: Getting Sizzling, Forceful Testimonials 207 Chapter 20: How to Concoct Creative Angles, Images, and Exploits 219 Chapter 21: Becoming Findable Through Search Engines 226 Chapter 22: Making Time to Publicize 233 PART V: KEEPING THE PUBLICITY MOMENTUM GOING 241 Chapter 23: Capitalizing and Building on Your Free Publicity 243 Chapter 24: Resources for Your Publicity Campaigns 249 Index 267 About the Author 272 Page 7 INTRODUCTION TO THE REVISED EDITION Much has changed since the first edition of this book appeared in 1994.
It's all right to want it all, but the long-range Page 20 aim of establishing your reputation as a trombone player may require you to target different media outlets and choose different tactics than the short-term goal of selling out the hall at your recital next month. A campaign to enhance your musical reputation can be sporadic and diffuse, as can a crusade to change the image of the trombone, but a push to sell tickets must reach the concert-going audience in the appropriate time and place with accurate information about the performance.
6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors by Marcia Yudkin