2011: Trendspotting for the Next Decade by Richard Laermer PDF

By Richard Laermer

ISBN-10: 0071497277

ISBN-13: 9780071497275

ISBN-10: 0071641475

ISBN-13: 9780071641470

A greater time to your enterprise starts off within the subsequent decade. Are you prepared? during this quickly and livid time laptop of a ebook, Richard Laermer exhibits you the way to use-and on occasion abuse-the tendencies of the following decade (or ) that actually subject. As an writer with a sensible crystal ball, a veteran advertising innovator, and media grasp, Laermer foresees a wonderful future-if you begin making plans for it this day. occasionally you notice a company evolve and imagine, “I want i would considered that.” together with his trademark razor-sharp type, Laermer finds the main practical forecasting secrets and techniques trendspotters. Divided into 9 different types, with greater than seventy two “short-short” chapters and dozens of outrageous sidebars, this pleasing ebook indicates you the how you can: learn the indicators impact the traits include new and reject stodgy expect swap Ask specialists the precise questions search out visionaries and snub fakers Separate the traits from fads Use technology-for every little thing profit from being sooner than the contest! 2011: Trendspotting for the following Decade is full of eye-popping predictions (and realities) on how you will stay, paintings, play, purchase, promote, speak, textual content, snicker, and extra. you will discover how miniscule consciousness spans increases a necessity for velocity...how to paintings if you are sleeping...how to clean off mediocrity...and why brand new verbal exchange units becomes out of date. With 2011you'll how one can perform switch rather than trailing it. Laermer calls developments as he sees 'em-from what is lifeless to what is sensational to what is novel and what is subsequent. in case you are searching for magnificent observations, stunning information, chic insights, and healthy meals for thought--read this ebook. simply because this is often your life...in 2011.

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Additional info for 2011: Trendspotting for the Next Decade

Example text

I think easiness will become a thing of the future. In the United States, Ikea, which produces hard-to-pronounce furniture that is cheap and a little reliable, has always had a problem: it’s impossible to put the pieces together. Recently, Ikea took a step in the right direction. Rather than reprint a thousand Swedish-style manuals for the manual-averse, the company simply hired handymen in many corners of the United States and offered to have them come to your place, at a reduced rate, to make sure your furniture isn’t missing any sides.

Uh-uh. Don’t grab; let it all come to you. But don’t make the mistake of seeking out only the facts you think you’re bound to need. Be broad-minded, and most of all, imagine that you know nothing when you look. Because in the end, what will give you your trend and help you forecast like the best of them is that nugget that says, “Oh my. ” In the 1990s, in the Gold Rush, a whole bunch of news and culture sites decided to proffer a dangerous precedent. They Copyright © 2008 by Richard Laermer. Click here for terms of use.

Share the sights. Write a trend-oriented newsletter for your best customers and ask those customers if you are onto something with these trends or just blowing smoke. , pleased with themselves). 7. Influence the trends. Creating and affecting trends is not an overnight thing. The key is understanding clearly what trends are out there, their roots, and how in fact they affect the target audiences’ acquisition (read: buying) habits. So what can you do to shape and anticipate trends in a concrete way?

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2011: Trendspotting for the Next Decade by Richard Laermer


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