By Susan Sweeney CA CSP HoF
Read or Download 101 Ways to Promote Your Web Site (101 Ways series PDF
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The sphere of advertisements and merchandising keeps to dramatically swap because the dominant days of high-powered Madison street organizations. agents needs to glance past conventional media on the way to be successful. for you to top speak with shoppers, advertisers needs to make the most of the myriad of media outlets-print, radio, cable, satellite tv for pc television, and now the web.
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Extra resources for 101 Ways to Promote Your Web Site (101 Ways series
Web sites designed to appeal to children include fun, colorful images. your target market. Chances are that fun-looking graphics will be used extensively on your site to draw children further into it. ) Another aspect to consider when designing your Web site is your target market’s propensity to utilize the latest technologies, and the configurations they are likely to be using. Or it might be that your target market has yet to embrace the latest technologies and is still using a dial-up connection to the Internet, slower machines, and older software.
Do not just think about what people would do to find your site, but what they would do if they didn’t know your business existed and were looking for the types of products and services you sell. Here are several questions to help you with your brainstorming process: 1. What business are you in (for instance, automobile parts or construction)? 2. What is the focus of your Web site (is it a resource, a guide, a store)? What would people search for if they were looking for a Web site like yours? 3.
Review competing and industry-leading Web sites. 3. Assess your Web site traffic logs. 4. Use keyword suggestion and evaluation tools. Be sure to record the keywords you gather in a text document in your wordprocessing program or in a spreadsheet. Including them in a spreadsheet or database makes them much easier to sort when it comes time to prioritize the keywords and weed out the junk. Designing Your Site to be Search Engine Friendly 33 As you work your way through the list of techniques, you want to cycle back to some of the techniques because you will come across search terms that can expand the scope of your original efforts and open the door to new, more targeted phrases that you might have missed the first time around.
101 Ways to Promote Your Web Site (101 Ways series by Susan Sweeney CA CSP HoF