By Susan Sweeney CA CSP HoF
With thousands of confirmed counsel, instruments, and strategies, this freshly up to date edition explains how you can utilize the most recent internet 2.0 traits and methods comparable to RSS, blogs, podcasting, and cellular advertising and marketing for on-line luck. marketers, company advertising managers, small company vendors, specialists, site owners, contributors, new media pros, and site designers will locate this guidebook helpful for constructing on-line strategies. A spouse site offers up to date online marketing information and extended info. From optimizing web pages for se's and incorporating dynamic public family recommendations to offline promoting and making sure purchaser delight, this handbook is unbeatable for useful on-line promotional assets.
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Additional info for 101 Ways to Promote Your Web Site
Com) Free Stuff—Everyone Loves It Offering free things is a great way to increase traffic—everybody likes a freebie. If you provide something for free that is valuable to your target market, you are sure to have a steady stream of repeat traffic. When you have freebies or giveaways on your site, your pages can also be listed and linked from the many sites on the Internet that list places where people can receive free stuff. ” You will be amazed at how many people are giving things away online. You don’t have to give something away to everyone.
Designing Your Site to Be Search Engine Friendly 27 It helps to include a call to action encouraging the target market to visit your Web site or take some other action, as this description is often what users see in the search results as a description for your site. Alt Tags Some search engines use the information within Alt tags when forming a description and determining the ranking for your site. Alt tags are used to display a description of the graphic they are associated with if the graphic cannot be displayed.
More importantly, the title tag is typically what the target market sees in search results in some of the major search engines. 4 you can see that a typical search result consists of the title tag as the link to the Web site, a brief description of the Web site, and the URL. Every page of your Web site should have a unique title tag, and each title tag should accurately describe the page content. Your target market should be able to read the title tag and understand what the page they are about to view contains.
101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF