100 Great Copywriting Ideas: From Leading Companies Around - download pdf or read online

By Andy Maslen

ISBN-10: 0462099733

ISBN-13: 9780462099736

Are you trying to find a very good suggestion or a few concept to make your advertising and revenues literature more suitable and leading edge? do you want phrases to maneuver and encourage your staff, shareholders or customers?Words are robust in any enterprise, yet provided that you employ and enforce them within the correct method. This ebook includes a hundred nice copywriting principles, extracted from the area s most sensible businesses each one copywriting thought is succinctly defined and is through recommendation on the way it may be utilized to the reader s personal enterprise state of affairs. an easy yet potenitally strong booklet for somebody looking new thought and that killer software.

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His garden. Yes, once again I found myself shopping around on the internet for garden stuff. And because it looked like we’d be facing a hosepipe ban that summer, I was after irrigation and water retention solutions. Oops—did I say that? I mean water butts. I ended up on the Crocus website and, boy, do these guys know how to write well for the web. So well, in fact, that I want to devote this idea to a mini-case study of their copy. The idea From Crocus, a gardening website Crocus have nailed the tone of voice and style that their customers respond to.

This is a set of letters, emails, and other communications mailed to subscribers as their subscription comes up for renewal. If you’re marketing any kind of service where people sign up for a fi xed period, you can use a renewal series. The idea From William Reed Business Media, a business information company I’ve written a lot of marketing copy for The Grocer, William Reed’s flagship food and drink magazine. Recently, they asked me to update their renewal series. Here are five techniques I used in writing the various letters and emails.

But that means thinking about what they’re really looking for, rather than just copying somebody else’s lame copywriting idea. • And yes, of course they want a solution to a problem of some kind, but what they don’t want—or ever think of asking for—is a blah blah blah solution. Avoid. 100 GREAT COPYWRITING IDEAS • 45 21 CUSTOMERS OR CANNON FODDER? Customers are hard enough to come by, heaven knows, without their leaving you as soon as they have what they want. No. What we need—all of us in business—is lifelong customers.

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100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas) by Andy Maslen

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